Honor just unveiled a phone that does backflips. Not metaphorically. The thing has a 4-axis gimbal built into the body so it can physically move, nod when it agrees with you, shake its head when it doesn’t, and apparently just start dancing if a song comes on. Who the heck is this for?

Strip away the theater, and there’s a real feature under there: 3-axis gimbal stabilization for video, AI object tracking, a “Spinshot” mode that swings the camera 90 or 180 degrees mid-shot, and an ARRI partnership to make the footage look cinema-grade. That part makes sense for a certain kind of user: the solo creator who wants a mini gimbal rig without having to carry one. Fine.

But who is this for beyond that narrow slice of vloggers who’d rather their phone do the camera work than buy a $150 stabilizer?

Because the rest of it, the nodding, the head-shaking, and the phone as a tiny robot butler with opinions, feels like a solution hunting for a problem. Nobody was on a video call wishing their phone would physically pivot to keep their face centered like a nervous intern. Nobody wanted their handset to have body language. Who is this for, the guy who talks to Siri and wants Siri to visibly agree with him?

And Honor isn’t even committing to it yet. The event page has a disclaimer that everything shown is “under preparation” and subject to change before it actually ships. No price, no release date, no real specs. So right now this is a phone-shaped promise that it might, eventually, be a phone that fidgets. “Who is this for?” I keep asking because I genuinely don’t have an answer, and I don’t think Honor does either. They just really wanted to show off a motor that shrank by 70 percent and decided the best way to do that was to make the phone flip like a caffeinated gymnast during your group chat.

Bonus round: Check out the promo reel and tell me what YOU think: Creepy or Great Tech?